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A 2005 study at the University of Pennsylvania of multiple Hurry Date speed dating events found that most people made their choices within the first three seconds of meeting.
Furthermore, issues such as religion, previous marriages, and smoking habits were found to play much less of a role than expected.
As reported by the BBC in the Science of Love, it only takes between 90 seconds to 4 minutes of face-to-face interaction to determine attraction, which gives speed dating an advantage over online dating.
While over 100 companies in the US offered speed dating through online registration during the growing of the Internet, between 20 three large speed dating companies emerged with a national footprint in the US, with events in over 50 US cities: Hurrydate, 8Minute Dating and Pre-Dating.
They were the first to hold Speed Dating Events in Australia in 2004 and still operate to this present day.
Hurrydate was acquired by Spark Networks (Jdate/Christian Mingle).
The first speed-dating event took place at Peet’s Café in Beverly Hills in late 1998.
There are many speed dating events now in the United Kingdom, Canada, and the United States.Most speed dating events match people at random, and participants will meet different "types" that they might not normally talk to in a club.On the other hand, the random matching precludes the various cues, such as eye contact, that people use in bars to preselect each other before chatting them up.The disadvantage is people do not actually meet one another.One of the advantages that speed dating has over online speed dating and online dating in general is that when being face to face with someone, one gets a better sense of who they are due to their body language, gestures, tonality and more.