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In recent years the term "classified advertising" or "classified ads" has expanded from merely the sense of print advertisements in periodicals to include similar types of advertising on computer services, radio, and even television, particularly cable television but occasionally broadcast television as well, with the latter occurring typically very early in the morning hours.
Like most forms of printed media, the classified ad has found its way to the Internet, as newspapers have taken their classified ads online and new groups have discovered the benefits of classified advertising.
Classified ads generally fall into two types: individuals advertising sales of their personal goods, and advertisements by local businesses.
Some businesses use classified ads to hire new employees.
A number of online services called aggregators crawl and aggregate classifieds from sources such as blogs and RSS feeds, as opposed to relying on manually submitted listings.
Additionally, other companies provide online advertising services and tools to assist members in designing online ads using professional ad templates and then automatically distributing the finished ads to the various online ad directories as part of their service.
Vertical markets for classifieds are developing quickly along with the general marketplace for classifieds websites.
Because of their self-regulatory nature and low cost structures, some companies offer free classifieds internationally.
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Classified advertising at some of the larger newspaper chains dropped by 14% to 20% in 2007, while traffic to classified sites grew by 23%.
As the online classified advertising sector develops, there is an increasing emphasis toward specialization.