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Ok Cupid wants singles to know that its users are DTF, but not in the way you might think.
The dating app is unveiling its first-ever marketing push this week with a slew of out-of-home posters and digital posts that give new meaning to the acronym.
Meanwhile, the share of 55- to 64-year-olds who use online dating has doubled over the same time period (from 6% in 2013 to 12% in 2015).
Most claimed to be "more attractive than average" — 72 percent of women, 68 percent of men. You may be wonderful, but if you look like a total schlump, women will flee. However, they don't want sexually transmitted infections (STIs).
Grindr, an app for gay men, usually experiences a 30% to 50% increase in users over the holiday season.
En español │After 20 years, you're single again and, heaven help you, on the brink of dating.
Last month, it rolled out a feature called Discovery that lets users search for people via shared interests and passions.
The brand also recently announced that users will be asked to use actual names rather than goofy usernames like Daddyz Princess29 in their profiles, a move that received swift backlash from users who prefer the anonymity that Ok Cupid offers.